Eat Them To Defeat Them

77% of parents reported their child ate more vegetables from taking part, 55% reported a lasting improvement in their child’s vegetable consumption, 74% of schools reported the children were more likely to finish their lunchtime veg, reducing food waste and 55% of schools reported that the programme encouraged more children to try school meals.

The "Eat Them to Defeat Them" programme by Veg Power - is an exciting and impactful initiative designed to encourage children to eat more vegetables in a fun and engaging way. 

It is a multi-award-winning campaign that combines the power of advertising with a comprehensive schools' programme. It moves away from traditional messaging and introduces a concept that children find enjoyable and motivating. The campaign has been running successfully for several years, with over 1.7 million children from more than 5,000 primary and special schools participating. The programme runs for a week starting the 10th March 2025.

 

 

 

What does the programme involve?

There will be a focus week starting on the 10th March. Physical resources will be delivered shortly before with a guide of suggested activities and promotional materials. The programme can just run during the focus week or be extended if desired throughout Term 4. Resources will be supplied for five veg-theme days: Carrots, Broccoli, Red Peppers, Peas and Sweetcorn. 

  1. Support and Resources: Veg Power provides extensive resources and support to participating schools, including lesson plans, activity ideas, and promotional materials
  2. Engaging and Fun Activities: The campaign includes a variety of activities that make eating vegetables fun for children, such as games, challenges, and creative cooking ideas

 

Keen to get your school involved?

Benefits of Joining:

  1. Increased Vegetable Consumption: The programme has been proven to increase vegetable consumption among children, leading to long-term improvements in their dietary habits. Across the schools that have taken part, 77% of parents reported their child ate more vegetables from taking part, 55% reported a lasting improvement in their child’s vegetable consumption, 74% of schools reported the children were more likely to finish their lunchtime veg, reducing food waste and 55% of schools reported that the programme encouraged more children to try school meals.
  2. Positive Feedback: Schools that have participated in the past have reported how easy and straightforward the lesson plans and materials are to implement, and fantastic feedback from parents and staff, noting that children are more willing to try and enjoy different vegetables.
  3. Community Impact: By joining the programme, your school will be part of a nationwide effort to improve children's health and well-being, contributing to a healthier future for our community.

 

To register your interest in the programme, or for more information, visit the Veg Power website.